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Author: | Fotopoulos, C. Chryssochoidis, G. |
Title: | Factors affecting the decision to purchase organic food |
Journal: | Journal of Euromarketing
2000 : VOL. 9:3. p. 45-66 |
Index terms: | CONSUMER ATTITUDES CONSUMER CHOICE FOOD INDUSTRY PSYCHOLOGY |
Language: | eng |
Abstract: | In investigating purchases of consumers familiar with organic food products, emphasis must be placed on the psychological and socio-economic factors determining their purchasing attitudes. To this end, the present study is undertaken as an investigative research, based on psychometric methods. Regression analysis is then used to assess the importance of each investigated factor. |
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