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| Author: | Echison, W. |
| Title: | Nestlé: an elephant dances |
| Journal: | Business Week
2000 : DEC 11, VOL. 3695:1025, p. EB16-21 |
| Index terms: | ELECTRONIC COMMERCE FOOD INDUSTRY INTERNET MULTINATIONAL COMPANIES |
| Language: | eng |
| Abstract: | Europe's New Economy litmus test will come from slow, old-line multinationals striving to transform themselves into e-businesses - and Nestlé is a perfect example. The Web promises to make this giant more agile and put a serious dent in the cash it lays out for everything from supplies to marketing. Its e-commerce efforts and other restructuring have paid off so far, with the stock up nicely this year. But there's a long way to go, and plenty of pitfalls along the way. |
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