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| Author: | Perrin, S. |
| Title: | Company Profile: Iceland |
| Journal: | Accountancy
2001 : JUN, VOL. 127:1294, p. 36-37 |
| Index terms: | COMPANIES FROZEN FOODS FOOD FOOD INDUSTRY |
| Language: | eng |
| Abstract: | Food and farming scares have contributed to the soaring popularity of organic produce. The author considers the case of Iceland. In this case the supply exceeded the demand. Demand for organic food is growing every year, but frozen food specialists Iceland got the cold shoulder from its customers when it tried to go 100% organic last year. The experience offers lessons for all food retailers, but not just where organic sales are involved. Iceland's organic offer is officially still under review, but the supermarket is publicly optimistic that it will get profits back on track. |
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