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Title:The Italian market for prepared soups
Journal:Market Research Europe
2001 : MAY, VOL. 33, p. 69-94
Index terms:FOOD INDUSTRY
MARKET RESEARCH
MARKETS
ITALY
EUROPE
Language:eng
Abstract:This report examines the Italy retail market for soup. The report covers the time period 1995-1999 with forecasts to the year 2004. The retail market for soup is divided into the following two sectors: canned; dried. Soup does not represent a popular meal in traditional Italian cuisine. The only products available in the market are nearly always vegetable-based, as meat or fish-based soups are almost unheard of in Italy. The paper concludes that the market for prepared soup declined by 3.1% in real terms over the review period, due to declining prices and stagnating consumption. Dried soup was the better performing sector, growing by 3.7% in real terms between 1995 and 1999. The growing popularity of cream soup was the main factor underpinning this growth.
SCIMA record nr: 230003
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