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| Author: | Salavou, H. Lioukas, S. |
| Title: | Radical Product Innovations in SMEs: The Dominance of Entrepreneurial Orientation |
| Journal: | Creativity and innovation management
2003 : JUN, VOL. 12:2, p. 94-108 |
| Index terms: | INNOVATION MANAGEMENT PRODUCT DEVELOPMENT FOOD INDUSTRY |
| Language: | eng |
| Abstract: | The present study focuses on strategic factors underlying the adoption of radical product innovations in SMEs. It investigates whether market focus, technological posture and entrepreneurial orientation lead to the adoption of more radical product innovations. The study provides some new evidence on this issue drawing upon data collected from Greek SMEs in the food and beverages industry. More specifically, a logistic regression model is applied to analyse the choice between radical as against incremental product innovations. Empirical results appear to support the claim that it is mainly entrepreneurial orientation that favours the choice of radical product innovations. |
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