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| Author: | Chryssochoidis, G. Athanassios, K. Panagiotis, P. |
| Title: | Ethnocentric beliefs and country-of-origin (COO) effect |
| Journal: | European Journal of Marketing
2007 : VOL. 41:11/12 p. 1518-1544 |
| Index terms: | consumer behaviour food industry |
| Freeterms: | country of origin consumer ethnocentrism (CE) |
| Language: | eng |
| Abstract: | In this study the authors research the level of consumer ethnocentrism (CE) and its findings on their evaluation of food products. The authors study this topic by using the Consumer Ethnocentric Tendencies Scale (CET-SCALE). In addition they aim to investigate the level at which country of origin effect is activated per consumer segment of different level of CE in a food assessment context. The authors conducted a questionnaire which was completed by 274 respondents. The countries where the questionnaire was conducted were: Greece, Italy and Holland and the products that were under consideration were yellow cheese, ham and beer. The study found that ethnocentrism impacts consumer beliefs as well as the way perceived quality of domestic and foreign products are assessed, culminating in the emergance of country of origin effect. |
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