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| Author: | Campbell, M. |
| Title: | Is ROI dead? |
| Journal: | Admap
2005 : VOL. 40:3, p. 32-34 |
| Index terms: | Advertising Efficiency Return on investment |
| Language: | eng |
| Abstract: | The article discusses the use of ROI (return of investment) in advertising. There are many problems when using ROI because it is difficult to quantify the value of advertising and therefore the credibility of ROI might suffer. |
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