search query: @indexterm PUBLICITY / total: 63
reference: 37 / 63
| Author: | Kirpilani, V. H. Laroche, M. Darmon, R. |
| Title: | Facteurs determinants du controle de le publicite internationale par le maison mere des multinationales. |
| Journal: | Recherche et Applications en Marketing
1992 : VOL. 7:2, p. 1-25 |
| Index terms: | MULTINATIONAL COMPANIES PUBLICITY INTERNATIONALIZATION MANAGEMENT CONTROL CORPORATE STRATEGY STANDARDS |
| Language: | fre |
| Abstract: |
SCIMA