search query: @indexterm PUBLICITY / total: 63
reference: 34 / 63
Author: | Ernst, K. W. |
Title: | Der Geldwert von Public Relations. |
Journal: | Absatzwirtschaft
1993 : JAN, p. 48-49 |
Index terms: | WOMEN EXECUTIVES PUBLIC RELATIONS BUSINESS CAREERS MANAGERIAL EFFECTIVENESS PUBLICITY GERMANY |
Language: | ger |
Abstract: |
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