search query: @indexterm PUBLICITY / total: 63
reference: 32 / 63
Author: | Levitt, T. |
Title: | Publicidad: el arte de conjugar los deseos del consumidor. |
Journal: | Harvard-Deusto Business Review
1993 : 55, p. 44-47 |
Index terms: | CONSUMERS PUBLICITY |
Language: | spa |
Abstract: |
SCIMA