search query: @freeterm MARKTFORSCHUNG / total: 63
reference: 47 / 63
| Author: | Bhaduri, M. de Souza, M. Sweeney, T. |
| Title: | International qualitative research. A critical review of different approaches (Betrieblicher Export) |
| Journal: | Marketing and Research Today
1993 : SEP, VOL. 21:3, p. 171-178 |
| Index terms: | |
| Freeterms: | MARKTFORSCHUNG |
| Language: | eng |
| Abstract: | The role of research coordination has undergone some change in the last decade and various approaches have been adopted for undertaking qualitative research internationally. The approaches for international qualitative research examined in this paper are the main ones encountered by the authors and their observations are based on experience. |
SCIMA