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| Author: | Gallupe, R. B. Cooper, W. H. |
| Title: | Brainstorming electronically |
| Journal: | Sloan Management Review
1993 : FALL, VOL. 35:1, p. 27-36 |
| Index terms: | |
| Freeterms: | KREATIVITÄTSTECHNIK, TEAMARBEIT, PROBLEMORIENTIERTE SOFTWARE |
| Language: | eng |
| Abstract: | Recent developments in computer software have substantially improved the group brainstorming process. The authors describe research showing that electronic brainstorming groups are more productive than groups that use traditional, oral brainstorming and participants like the process more. Electronic brainstorming allows widely dispersed groups to interact, reduces the problems associated with oral brainstorming, and improves the productivity of larger groups. |
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