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| Author: | Lauglaug, A. S. |
| Title: | Why technical market research? (Produktentwicklung; Neue Produkte) |
| Journal: | Journal of Business Strategy
1992 : SEP-OCT, VOL. 13:5, p. 26-35 |
| Index terms: | |
| Freeterms: | MARKTFORSCHUNG |
| Language: | eng |
| Abstract: | Customers frequently need assistance in knowing what they want or might need. One process, technical market research, helps understand the mind of the consumer so that the voice of the customer can be better translated into new products by designers, engineers, and marketers. |
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