search query: @indexterm PUBLICITY / total: 63
reference: 21 / 63
Author: | Lewald, G. |
Title: | Fallbeispiel: Der Geschäftsbericht als Kommunikationsmedium *BERENTZEN |
Journal: | Markenartikel
1996 : VOL. 58:9, p. 420-421, 424, 427-428 |
Index terms: | PUBLIC RELATIONS PUBLICITY DRINKS INDUSTRY COMPANY REPORTS MARKETING STRATEGY GERMANY |
Language: | ger |
Abstract: |
SCIMA