search query: @indexterm PUBLICITY / total: 63
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| Author: | Lewald, G. |
| Title: | Fallbeispiel: Der Geschäftsbericht als Kommunikationsmedium *BERENTZEN |
| Journal: | Markenartikel
1996 : VOL. 58:9, p. 420-421, 424, 427-428 |
| Index terms: | PUBLIC RELATIONS PUBLICITY DRINKS INDUSTRY COMPANY REPORTS MARKETING STRATEGY GERMANY |
| Language: | ger |
| Abstract: |
SCIMA