search query: @indexterm PUBLICITY / total: 63
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| Author: | Rieck, D. |
| Title: | El poder del titular |
| Journal: | Harvard-Deusto Marketing & Ventas
1996 : NOV-DIC, 17,p.21-23 |
| Index terms: | ADVERTISING ADVERTISING EFFECTIVENESS SLOGANS PUBLICITY |
| Language: | spa |
| Abstract: |
SCIMA