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Author:
Title:Confectionery
Journal:Market Research Europe
1997 : JUN, VOL. 29:6, p. 1-34
Index terms:CONFECTIONERY INDUSTRY
INTERNATIONAL MARKETING
EUROPE
MARKET SURVEYS
Language:eng
Abstract:Introduction and definitions; key trends; performance of key markets; market background:volume sales of confectionery ; dietary evolution; sugar-free and low-calorie product development; climatic considerations; changing demographics; ne product innovation and niche marketing; total market size :market trends; average per capita consumption and expenditure; analysis by broad sector; growth sectors; market shares; overall company shares; company profiles; Cadbury Schweppes Plc; Ferrero SpA; Mars Inc.; Nestle SA; kraft Jacobs Suchard; Warner-Lambert; Wm Wrigley Jr Co; sales by retail format; outlook
SCIMA record nr: 161486
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