search query: @indexterm PUBLICITY / total: 63
reference: 15 / 63
Author: | Hallberg, G. |
Title: | La publicidad en el plan de marketing diferencial |
Journal: | Harvard-Deusto Marketing & Ventas
1998 : , JAN-FEB , 24 . p.25-28 |
Index terms: | PUBLICITY MARKETING REPEAT BUYING |
Language: | spa |
Abstract: |
SCIMA