search query: @indexterm PUBLICITY / total: 63
reference: 58 / 63
| Author: | Guilbert, M. |
| Title: | Peut-on faire la meme publicite dans plusieurs pay? |
| Journal: | Revue Francaise du Marketing
1981 : OCT-DEC, 87, p. 5-22 |
| Index terms: | STANDARDS INTERNATIONAL MARKETING PUBLICITY |
| Language: | fre |
| Abstract: |
SCIMA