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Author:
Title:The Russian market for confectionery
Journal:Market Research Europe
1999 : MAY, VOL. 31:5, p. 73-104
Index terms:Market surveys
Confectionery industry
Brands
Companies
Russia
Language:eng
Abstract:The market survey reports on the market for confectionery in Russia. The Russian Federation represents the largest potential consumer market in Europe with 148 million inhabitants. In 1997, retail sales of confectionery products reached USD 3,664 million (949,000 tonnes representing in average 6.42 kg per person). For the study, Euromonitor has divided the market into three main product sectors: chocolate confectionery, sugar confectionery and chewing gum. The data are for period 1993-1997, with forecasts 1998-2002. There are information on markets size and sectors, major brands, retail distribution, advertising in brief, and forecasts.
SCIMA record nr: 189517
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