search query: @indexterm Confectionery industry / total: 63
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| Author: | Watkins, T. |
| Title: | The practice of product testing in the new product development process : the role of model-based approaches. |
| Journal: | European Journal of Marketing
1984 : VOL. 18:6/7, p. 14-29 |
| Index terms: | NEW PRODUCTS PRODUCT DEVELOPMENT PRODUCT TESTING MODELS CONFECTIONERY INDUSTRY |
| Language: | eng |
| Abstract: |
SCIMA