search query: @indexterm PUBLICITY / total: 63
reference: 52 / 63
Author: | Williams, E. C. |
Title: | Product publicity: low cost and high credibility. |
Journal: | Industrial Marketing Management
1988 : NOV, VOL. 17:4, p. 355-359 |
Index terms: | INDUSTRIAL MARKETING PRODUCT IMAGE PRODUCT POLICY PUBLICITY |
Language: | eng |
Abstract: |
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