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| Author: | Weinberger, M. G. Romeo, J. B. |
| Title: | The impact of negative product news. |
| Journal: | Business Horizons
1989 : JAN-FEB, VOL. 32:1, p. 44-50 |
| Index terms: | PRODUCT FAILURES PRODUCT IMAGE PUBLICITY PRODUCTS CONSUMER INFORMATION |
| Language: | eng |
| Abstract: |
SCIMA