search query: @indexterm PUBLICITY / total: 63
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| Author: | Jones, J. P. |
| Title: | Relalciones entre publicidad y cuota de mercado. |
| Journal: | Harvard-Deusto Business Review
1990 : OCT-DEC, 44, p. 27-32 |
| Index terms: | PUBLICITY MARKET RESEARCH ADVERTISING RESEARCH |
| Language: | spa |
| Abstract: |
SCIMA