search query: @indexterm PUBLICITY / total: 63
reference: 43 / 63
Author: | Jones, J. P. |
Title: | Relalciones entre publicidad y cuota de mercado. |
Journal: | Harvard-Deusto Business Review
1990 : OCT-DEC, 44, p. 27-32 |
Index terms: | PUBLICITY MARKET RESEARCH ADVERTISING RESEARCH |
Language: | spa |
Abstract: |
SCIMA