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| Author: | Gatermann, M. |
| Title: | Die Krise der Propaganda |
| Journal: | Manager Magazin
1990 : FEB, VOL. 20:2, p.89-105 |
| Index terms: | PUBLICITY MANAGERS |
| Language: | ger |
| Abstract: | Germany's top managers are ready to speak about dialogue and partnership when the relation of their enterprise to society is concerned. In reality, however publicity is to be avoided. Journalists are prohibited to make certain cases public. The problems of public relations are discussed. |
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