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| Author: | Abraham, M. M. Lodish, L. M. |
| Title: | Tecnicas para medir la eficacia de la publicidad y las promociones. |
| Journal: | Harvard-Deusto Business Review
1991 : APR-JUN, 46, p. 66-74 |
| Index terms: | PUBLICITY ADVERTISING ADVERTISING EFFECTIVENESS |
| Language: | spa |
| Abstract: |
SCIMA