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| Author: | Schmid, P. |
| Title: | Marketingstrategien internationaler Informatikanbieter in der Schweiz. |
| Journal: | Management-Zeitschrift Industrielle Organisation
1993 : VOL 62:1, p. 56-58 |
| Index terms: | INFORMATION INDUSTRY COMPUTER INDUSTRY STRATEGIC PLANNING MARKETING STRATEGY SWITZERLAND |
| Language: | ger |
| Abstract: |
SCIMA