search query: @indexterm COMPUTER INDUSTRY / total: 632
reference: 113 / 632
| Author: | Jörg, G. |
| Title: | Differenzierung: Apples Akzente. *APPLE COMPUTER INC |
| Journal: | Absatzwirtschaft
1993 : APR, p. 80-85 |
| Index terms: | COMPUTER INDUSTRY MICROCOMPUTERS MARKETING STRATEGY DESKTOP PUBLISHING ALLIANCES |
| Language: | ger |
| Abstract: |
SCIMA