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| Author: | Rieker, J. |
| Title: | Newton's Law = Message-Pad 120, Apple's newest computer ! Apple |
| Journal: | Manager Magazin
1994 : OCT, VOL. 24:10. p.80-91 |
| Index terms: | COMPUTER INDUSTRY NEW PRODUCTS TECHNOLOGICAL INNOVATION MARKETING |
| Language: | ger |
| Abstract: | Apple presented its newest computer, the Message-Pad 120, in the Mac World Exhibition in Frankfurt, on 29th of October, 1994. The presented product is an improved version of Apple's smallest computer, Newton. Although the well known American computer firm claimed that its new product represents a technological spring, it is widely criticized by computer experts. It is said to have serious defects, to be very expensive, and the marketing concept turned wrong, that is, everything was missed, what can be missed in an innovation. |
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