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| Author: | Shaw, S. |
| Title: | Games war |
| Journal: | Management Today
1994 : DEC, 1, p. 76-80 |
| Index terms: | COMPUTER INDUSTRY GAMES LEISURE INDUSTRY |
| Language: | eng |
| Abstract: | Spurred by the advance of the CD, battle has broken out in the computer games industry. At stake is not simply a toy market but the global future of home entertainment. In March of this year media conglomerate Pearson paid 462 million dollars to acquire The Software Toolworks, a California-based publisher of interactive software. In July, Blockbuster Entertainment bought a 75% share of Richard Branson's Virgin Interactive for 165 million dollars. Something big is stirring in the electronic undergrowth. |
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