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| Author: | Brouthers, D. |
| Title: | The influence of international risk on entry mode strategy in the computer software industry |
| Journal: | Management International Review
1995 : VOL. 35:1, p. 7-28 |
| Index terms: | RISK STRATEGY COMPUTER INDUSTRY |
| Language: | eng |
| Abstract: | The perception of international risk plays a large role in the manager's strategy selection process. However, researchers have only recently viewed international risk from an integrated risk-balancing perspective. Most previous risk research has concentrated on one specific type of risk, such as political or financial risk. |
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