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| Author: | Peng, Shaozhong |
| Title: | An analysis of enterprises' strategy of business and marketing in the domestic computer market (original in Chinese) |
| Journal: | China Industrial Economy (c)
1995 : 11, p.59-63 |
| Index terms: | COMPUTER INDUSTRY MARKETING STRATEGY CORPORATE STRATEGY CHINA SALES |
| Language: | chi |
| Abstract: | China's computer market has enormous potential. At present,the market pattern (the position of the leading enterprises) has not been shaped and is still in the course of fierce turbulence under the market competition. The large enterprises which attempt to scramble for the leading position attack against their opponents, depending on their own superiority in competition and at the cost of sacrificing their short-term interests in a bid to increase their shares in market. So pricing, the speed of new products being put into market, and the advertisement for promoting sales will be the effective means for competition. |
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