search query: @indexterm COMPUTER INDUSTRY / total: 632
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Author: | Bugdahl, V. |
Title: | Ingredient Branding - eine Markenstrategie für mehrere Nutzniesser |
Journal: | Markenartikel
1996 : VOL. 58:3, p. 110-113 |
Index terms: | STRATEGIC MANAGEMENT MARKETING MANAGEMENT CHEMICAL INDUSTRY COMPUTER INDUSTRY |
Language: | ger |
Abstract: |
SCIMA