search query: @indexterm Computer industry / total: 632
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Author: | Hamel, G. |
Title: | Waking up IBM |
Journal: | Harvard Business Review
2000 : JUL/AUG, VOL. 78:4, p. 137-146 |
Index terms: | Companies Computer industry Internet Case studies Executives Strategic management USA |
Freeterms: | e-business |
Language: | eng |
Abstract: | This article deals with how a gang of unlikely rebels transformed Big Blue. Today IBM is an e-business powerhouse. This development did not turn around by imposing change from the top. Instead, it let initiatives, ideas, and enthusiasm bubble from below. |
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