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| Author: | Herbold, R. J. |
| Title: | Inside Microsoft: Balancing Creativity and Discipline |
| Journal: | Harvard Business Review
2002 : JAN, VOL. 80:1, p. 72-79 |
| Index terms: | MANAGEMENT COMPANIES COMPUTER INDUSTRY CREATIVITY DISCIPLINE |
| Language: | eng |
| Abstract: | When you encourage individual initiative, you often sacrifice managerial rigor. Microsoft's former COO found a way to clean up the company's operational mess while preserving its freewheeling culture. The author of the article answers the question whether a company can maintain its freewheeling and innovative culture while standardizing its business practices. He states that it absolutely can. He describes the operational mess. Microsoft was in when he arrived and Bill Gates's exasperation with the company's sorry state. He also offers practical guidance for increasing efficiency and profitability. |
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