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| Author: | Kim, N. Han, J. K. Srivastava, R. K. |
| Title: | A Dynamic IT Adoption Model for the SOHO Market: PC Generational Decisions with Technological Expectations |
| Journal: | Management Science
2002 : FEB, VOL. 48:2, p. 222-240 |
| Index terms: | MODELS MODEL TESTING MARKETS COMPUTER INDUSTRY INFORMATION TECHNOLOGY DECISION MAKING |
| Language: | eng |
| Abstract: | The small-office/home-office (SOHO) professionals comprise the fastest growing segment in the labor force today. Typically being a one-person business based at home, SOHO owners mostly rely on office information technology to single handedly run their entire operation. Despite the segment's ostensibly growing dependence and influence on the information technology (IT) industry, still very little is known about the dynamics between SOHO and IT products. With the purpose of addressing this void, the authors investigate the SOHO professionals' adoption patterns of multigenerational IT products. Accordingly, the authors develop and empirically estimate an individual SOHO-level initial- and repeat- purchase logit model. |
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