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| Author: | Charness, G. Chen, K-Y. |
| Title: | Minimum advertised-price policy rules and retailer behavior: an experiment by Hewlett-Packard |
| Journal: | Interfaces
2002 : SEP-OCT, VOL. 32:5, p. 62-73 |
| Index terms: | Retailing Advertising effectiveness Computer industry Organizational behaviour |
| Language: | eng |
| Abstract: | The authors test the effects of various policy rules on retailer behaviour in laboratory experiments conducted at Hewlett-Packard Laboratories. They found that participants can make effective decisions and that their behaviour is sensitive to variations in policies. Based on these results, Hewlett-Packard changed its policies; for example, it made the consequences for violations forward looking as well as backward looking. |
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