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| Author: | Andersson, P. Kaplan, M. |
| Title: | Patterns of capability acquisition in electronic commerce |
| Journal: | Journal of Strategic Marketing
2004 : VOL. 12:2, p. 97-109 |
| Index terms: | COMPETITIVE ADVANTAGE COMPUTER INDUSTRY ELECTRONIC COMMERCE |
| Language: | eng |
| Abstract: | This article concers electronic commerce operations of the firms. The main question behind this article is whether there is an noticeable pattern in how firms obtain new electronin commerce capabilities. A supply pattern hypothesis is build. Also two case studies of Compaq and Dell are presented. Finally ramifications for electronic commerce are discussed. |
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