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| Author: | Birkinshaw, J. Crainer, S. |
| Title: | e-jamming |
| Journal: | Business Strategy Review
2007 : AUTUMN, VOL. 18:3, p. 23-27 |
| Index terms: | corporate planning high technology computer industry electronics industry employees innovation future |
| Language: | eng |
| Abstract: | IBM discovered a way to shape its future direction when it utilized technology to tap into the ideas of its employees. The article shares the story. |
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