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Author: | Birkinshaw, J. Crainer, S. |
Title: | e-jamming |
Journal: | Business Strategy Review
2007 : AUTUMN, VOL. 18:3, p. 23-27 |
Index terms: | corporate planning high technology computer industry electronics industry employees innovation future |
Language: | eng |
Abstract: | IBM discovered a way to shape its future direction when it utilized technology to tap into the ideas of its employees. The article shares the story. |
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