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| Author: | |
| Title: | Preventing one bad apple from turning the barrel sour : case studies from academia. !Apple Computer, Inc. |
| Journal: | International Management
1984 : AUG, VOL. 39:8, p. 42-46 |
| Index terms: | COMPUTER INDUSTRY NEW PRODUCTS STRATEGY CASE STUDIES PRODUCTION MARKETING |
| Language: | eng |
| Abstract: |
SCIMA