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| Author: | McCartney, L. |
| Title: | Its Coke vs. Pepsi. ( *INTERNATIONAL BUSINESS MACHINES, *DIGITAL EQUIPMENT ) |
| Journal: | Datamation
1987 : JAN 1, VOL. 33:1, p. 65-67 |
| Index terms: | COMPUTER INDUSTRY COMPETITION MARKETING |
| Language: | eng |
| Abstract: |
SCIMA