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| Author: | Rabino, S. Moore, T. E. |
| Title: | Managing new-product announcements in the computer industry. |
| Journal: | Industrial Marketing Management
1989 : FEB, VOL. 18:1, p. 35-43 |
| Index terms: | NEW PRODUCTS INDUSTRIAL MARKETING COMPUTER INDUSTRY |
| Language: | eng |
| Abstract: |
SCIMA