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| Author: | O'Reilly, B. |
| Title: | Corporate performance Apple finally invades the office |
| Journal: | Fortune
1987 : NOV. 9, No.23, p.36-40 |
| Index terms: | COMPUTER INDUSTRY USA COMPANY GROWTH |
| Language: | eng |
| Abstract: | A review of the prospects for the Apple Macintosh computer to oust IBM computers in U.S. corporate business offices. How the IBM computer system dominated the business market, because it could accept additional memory chips. Now the writing of software programmes for Apple computers, and the addition of a laser printer, enables desktop publishing, plus a spreadsheet package. The ability of Apple computers to use IBM software and the upswing in sales. A graph of IBM and Apple Macintosh sales, a portrait of the spreadsheet programme designer for the Macintosh, and a graph of the return gained by investors from Apple Computer stock. |
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