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| Author: | Bryan, E. |
| Title: | The world turned upside down ? IBM in the 1990s * IBM |
| Journal: | Business Horizons
1990 : NOV-DEC, VOL. 33:6, p. 39-47 |
| Index terms: | INFORMATION TECHNOLOGY COMPUTER INDUSTRY |
| Language: | eng |
| Abstract: | IBM dropped to 45th place in Fortune's 1989 ranking of "America's most admired companies". In the early and mid - 1980s the company consistently ranked first. Wall Street analysts took IBM off their "buy" lists. An attempt is made to answer questions about a possible turnaround. The discussion proceeds in four parts: a look at IBM's challenges and problems; an examination of its enduring strengths; an analysis of its management strategy; and an investigation of three possible outcomes as IBM heads into the twenty-first century. In the final scenario IBM runs into real trouble. The company fails to gain ground in software, services, or high-growth equipment markets. Sales growth rates and pretax margins are poor. |
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