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| Author: | |
| Title: | Marketing. Special report |
| Journal: | Airline Business
2004 : MAR, VOL. 20:3, p. 33-52 |
| Index terms: | Airlines Marketing Travel Company ranking |
| Language: | eng |
| Abstract: | This special report dedicated to airline marketing is inevitably dominated by the changes being wrought by the whirlwind arrival of low-cost carriers and internet sales. Their influence is helping to reshape industry thinking on everything from distribution through to branding and FFPs. The articles concern new models for the GDS, the online revolution, handling low-cost brands and loyalty and low fares. |
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