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| Author: | Djeflat, A. |
| Title: | High-technology buying in low-technology environment: the issues in new market economies |
| Journal: | Industrial Marketing Management
1998 : NOV, VOL. 27:6, p. 483-496 |
| Index terms: | ENVIRONMENT INVESTMENT MARKET ECONOMY |
| Language: | eng |
| Abstract: | Many LDCs (less developed countries) that lack market values and competitive experience and instruments have moved to market economies. In this paper the author looks at some of the new issues in the interaction process; particularly, at buyer behavior when the risk element becomes important and complex within a relatively short period, and uncertainty is much higher. The case examined involves the process of buying plants and equipment for the production of cash-operated and telephone card-operated equipment in Algeria. |
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