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| Author: | Ruzo, E. Barreiro, J.M. Losada, F. |
| Title: | Competitive market analysis from a demand approach: an application of the Rotterdam demand model |
| Journal: | International Journal of Market Research
2006 : VOL. 48:2, p.193-236 |
| Index terms: | market structure demand models |
| Language: | eng |
| Abstract: | This paper presents a demand model as a means of conducting competitive market analysis using store-level data. The aim is to demonstrate an easily manageable tool to perform competitive market structure analysis and to analyse the competitive patterns that exist in the market structure. |
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