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| Author: | Raithel, H. |
| Title: | Den Riegel knacken |
| Journal: | Manager Magazin
1992 : APR, VOL. 22:4, p.224-233 |
| Index terms: | MARKETING PRODUCTION FOOD AND DRINKS INDUSTRY |
| Language: | ger |
| Abstract: | The sweets concern Mars is forced to make a trend correction because of the concurrence. The new means is a conscious employment of sport sponsoring , this is to balance the deficit and to motivate the making of a new circle of consumers. |
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