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| Author: | Bunk, B. |
| Title: | Online-Services: Positionierung in der Koexistenz. |
| Journal: | Absatzwirtschaft
1995 : NOV, p. 62-64, 66, 69 |
| Index terms: | ADVERTISING MEDIA TELEVISION INDUSTRY INTERNET INTERACTIVE COMPUTING ON-LINE INFORMATION RETRIEVAL MARKETING MIX |
| Language: | ger |
| Abstract: |
SCIMA