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| Author: | Palupski, R. |
| Title: | Virtual Reality und Marketing |
| Journal: | Marketing: Zeitschrift fur Forschung und Praxis
1995 : VOL. 17:4, p. 264-272 |
| Index terms: | COMPUTER TECHNOLOGY INTERACTIVE COMPUTING PRODUCTION METHODS |
| Language: | ger |
| Abstract: | Marketing and Virtual Reality (VR) are concepts for reality construction. VR does it by using computer technology. Its elements are simulation, sensualisation and interaction. In this article two connections of VR and marketing have been discussed. Firstly, VR can be used as a measure of marketing , secondly, VR needs marketing for its diffusion in business and households. It can establish a congruence in producers' and consumers' mental images of products. This leads to a rise of efficiency and effectiveness of production and even more of consumer satisfaction. Furthermore, VR can also create perceptions that substitute, supplement, or broaden, "natural" experiences. |
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